If you have an existing app or are looking to build one, you need to know how to get it in front of consumers. If consumers don’t know about your app or what you’re offering, chances are they’re not going to download or use your app.
To raise awareness about your product, you can employ various tactics and digital marketing strategies. One often overlooked component of this process is the app store itself.
This is the platform through which users will view and judge your product and then decide whether or not it’s worth downloading. Optimizing your app store content and presence can go a long way towards making your product a success.
Let’s explore how you can grow your app store rating.
Ask For Ratings at the Right Time
One of the best ways to grow your app rating and the number of users who will respond to your request for ratings is to ask users at the right time. You don’t want to pester the user with notifications asking to be reviewed as soon as your app is opened.
Instead, you have to provide the user with a quality experience first and then choose the right time to pop up with a rating scale. The best time to do this is right after the user has completed an integral function through your app.
For example, Uber asks you to rate it after you’ve completed a couple of rides.
Make the Rating Process Simple
Another way to boost your ratings is to give users options and flexibility when reviewing your product. You should take steps to cut down the different phases involved in reviewing your product.
Typically, this can include making an account on the app store, searching for your app manually, and then rating it and writing a review. This lengthy process can discourage many users from ever leaving a review, even if they enjoy your product.
You can integrate features like a rating and review system built into your app when you build with Builder.ai, and it can make life easier for customers too.
Incentivize the Rating Process
If you want to provide a boost to your ratings on the app store, you can give users a special offer such as a free voucher or redeemable discount codes as a reward for reviewing your app.
Another idea is to include a referral system for ratings and reviews. Providing an incentive like this to users will help promote the product as well, as they will be inclined to use your app more as a result.
Use Other Channels
Increasing your rating isn’t just limited to within the app. You can employ a host of marketing tactics to boost ratings and reviews as well.
You can use social media integration to promote the app’s rating, hold giveaways and lucky draws for users that have rated your app, and much more.
Make a Product Worth Rating
The best way to increase your app’s rating is to make a high-quality product. You will find that users are often willing to share and expand your app’s reach on their own if they are invested in your app.
The key is to respond positively to customer feedback and incorporate their suggestions. You also need to update your app regularly to keep it at the top of the charts.
These were just some of the various methods you can use to grow your app store rating.
If you’re looking to build your own app, you will need to know how to get a high rating for it, and the best way to ensure your success is to build your app with Builder.ai and reap benefits from their pre-designed and optimized app templates with ready features.